Indoor shot of surprised young Caucasian woman makes okay gesture, keeps broom closely, shows everything is ok, sweeps floor, cleans house with different detergents, dressed in striped jumper
Client AllianceUk
Year 2018
Role Website / Mobile app
Our Customer

Developed and deployed an e-commerce system within 60 days for AllianceUK

Our customer started their brick and mortar stores 5 years ago. They realized the potential of e-commerce and wanted to create a B2B shopping website within a short span of time to increase their revenue. Due to the complex work flow nature of housekeeping ecosystem, they preferred the development partner with prior domain knowledge Online portal should be robust and scalable All distributor and customer control should be maintained from their centralized system Prior experience in working with aggressive deadlines (go live in 2 months).


Why Expedux

Expedux had prior domain experience especially in developing multiple household ecommerce platforms, our customer chose to go with our full stack development team and offered the development of their ecommerce platform.


Dedicated 2 People – Full stack development Team

Validated all the possible technologies and frameworks and decided to go with PHP as a core technology and Magento as the best suited framework Developed mock-ups and UX prototypes and signed-off.

Development & Deployment Reused components as much as possible from Expedux’s Retail Factory which reduced cost and time of effort by 45%.

Developed custom scripts on top of Magento for seamless back-end integration

End-to-end regression testing using our Selenium Accelerator Integrated their eCommerce platform with eBay Marketplaces

Enabled scalability and security from the technology stand point so that the customer could manage inventory as demand increased and maintained control over the product page


  • Achieved Minimum viable e-commerce system in 60 days
  • Lesser defect leakage ratio due to exploratory testing
  • Re-usability of components from ‘Expedux’ framework and reduced efforts of manual coding